Learn how to use the Eureka Mums brand in your fundraising or marketing.

These guidelines outline the general rules when using Eureka Mums’s assets and showcasing our content. Consistent use of these assets helps people easily recognise references to Eureka Mums and protect our trademarks.


Please display the words “Eureka Mums” in the same font size and style as the content surrounding it.

Please keep enough space around Eureka Mums brand assets to keep them clear and uncluttered.

Eureka Mums Clear Space

“x” represents the minimum amount of clear space that must surround the logo at all times.

Please maintain the shape and proportion of each of Eureka Mum's graphic assets and reproduce assets at a legible size.

Please follow other terms and policies, particularly with respect to fundraising on our behalf as this is regulated by the Charitable Fundraising Act.


Please don’t assert rights over the Eureka Mums brand whether by trademark registration, domain name registration or anything else.

Please don’t modify Eureka Mums brand assets in any way, such as by changing the design or colour. Brand assets include Trademarks, names, domain names, logos or other content that imitates or could be confused with Eureka Mums.

Please don't use any icons, images or trademarks to represent Eureka Mums other than what is found on this page.

Please don't use any combination of any part of the Eureka Mums brand with your name, marks or generic terms.

Please don't represent the Eureka Mums brand in a way that implies partnership, sponsorship or endorsement or makes it the most distinctive or prominent feature of what you’re creating, or features Eureka Mums on materials associated with pornography, illegal activities, or other materials that violate Eureka Mums Policies.

Please don't capitalise the words “Eureka Mums”, use it as a verb or abbreviate it. Please don’t use the Eureka Mums logo in place of the words Eureka Mums.


Eureka Mums doesn’t permit or license its trademarks, logos or other intellectual property for use on merchandise or other products such as clothing, hats or mugs.  


Eureka Mums's trademarks, including the heart and wings logo, are owned by Eureka Mums and may only be used as provided in these guidelines or with Eureka Mums written permission.

You may not use or register, or otherwise claim rights in any Eureka Mums trademark, including as or as part of any trademark, service mark, company name, trade name, username or domain registration.

You should not use or claim rights in Eureka or Mums in a way that is confusingly similar to or dilutive of Eureka Mums, including as, or as any part of, a trademark.

Please do not use Eureka Mums trademarks for anything that would be inconsistent with our policies, mission, vision, values or guiding principles.

Eureka Mums reserves the right to withhold approval of content that it feels is inconsistent with Eureka Mums values. We may revoke permission to use Eureka Mums trademarks at any time.


Primary Logo

This stacked vertical logo should be used whenever possible.

Eureka Mums Primary Logo

Download Primary Logo here.

Secondary Logo

This horizontal logo should be used when left aligned and where the space is appropriate.

Eureka Mums Secondary Logo

Download Secondary Logo here.

Logo Variations

Primary Logo

Eureka Mums Primary Logo Variation

Download Primary Logo Variation here.

Secondary Logo

Eureka Mums Secondary Logo Variation

Download Secondary Logo Variation here.

Our Colours

Our Colours

Style Guide

Download our printable Style Guide here.