Your impact

Eureka Mums, St Kilda Mums and Geelong Mums are supported entirely by the generosity of the community and philanthropy. 

Your support means that every year we can:

  • Help babies and children stay safe
  • Support families to feel valued and connected
  • Assist more social workers and maternal health nurses in their work with Victoria's most vulnerable families, and;
  • Prevent more quality pre-loved nursery equipment, children's clothing, books and toys from needlessly ending up in landfill. 

We consider each case individually because every family we help is facing their own unique challenges and trauma. But sometimes it is helpful to stand back and look at the numbers as a whole. Understanding the sheer scale and reach of our service across Victoria paints a powerful picture of the difference you make by helping us. 

In order to demonstrate the scale of desperate need across Victoria, alongside the impact of your support, we report on our work through a series of impact reports. 

Your impact - in numbers 

Each year we produce this detailed 'impact tree', which shows key measures of the difference you make. Please click on the image to expand it to a larger size. 

The tree shows the collective impact of Eureka Mums, St Kilda Mums and Geelong Mums - we are one organisation, with the goal of reaching every baby and child who needs our support in Victoria. 

 Impact tree FY 20


Your war on waste

In the 2019/20 financial year, 98% of the 61,318 items we rehomed to babies and children were donated to us. 

We know we live in a world where:

  • It is expensive to buy all the items a family needs for their baby or child
  • Many of us have cupboards full of nursery equipment, children’s clothing, books and toys, in great condition, ready for a clean and a new home
  • We have a huge consumption and waste problem, which is destroying our beautiful planet

So does it make sense that any baby or child should go without the essential material items they need for a safe start? This is truly the time to waste less, share more and care for every baby and child. 

Please click on the image to expand it to a larger size.

Eureka Mums donated goods pie chart

Your regional impact 
With your help, we were able to reach 13.1% of all babies and children living in poverty in rural and regional Victoria in 2019/20. Please read our blog post to find out more about our work, and your impact, in regional Victoria.  


Your impact - across our country 

In 2019 we formed an official collaboration with our ‘Sister Orgs’ all around the world. You can see a full list of these organisations here

Like us, these organisations are supported by an incredible community of donors, supporters and volunteers who all share the same belief that every baby and child deserves a safe start, and that every family deserves a helping hand in hard times. 

In 2019, our collective of 20 organisations were able to rehome $14M of material aid to vulnerable babies and children across Australia because of the generosity of people like you. 

Please click on the image to expand it to a larger size.


Stories of impact 

The numbers only tell one part of the story. Please take a moment to read some of our stories of impact so you can really understand the difference you make to the families we help and the work we do. 


Thank you, we can’t do this without you.